natura GreenTech makes holistic plant care easy.

Houseplants are more than indoor greenery, they are living creatures that breathe new life into concrete jungles and help humans thrive.

We believe that weekly rituals of plant care teach us how to reconnect with nature. Plant companions are gentle reminders of the wild beauty growing inside of us all. natura GreenTech plant care subscriptions  are thoughtfully designed to build your confidence in plant care so you can grow alongside your own collection of lush, hardy houseplants suited to any size space you live in.

We’re here to make plant care fun. We don’t just want to sell you plants, we want to join you on your planting journey with practical tips and habit-forming solutions to help you realize how easy and enriching it is to care for houseplants.

Our story

In 2019, the idea for natura GreenTech emerged after we realized how many of our friends shared a desire to bring more green into their tiny hostel rooms, but lacked confidence to keep plants alive. Since then, we have watched our small plant business grow into a thriving community of designers, dreamers, hippies, poets, technologists, architects, and horticulture experts who are helping us create real magic and cultivate mindful, happier lives with plants by our side.

We built natura GreenTech on three philosophical pillars that guide our work to cultivate inclusive spaces where everyone feels welcome to grow, heal and hope for greener futures.

GROW is how we connect humans with plants. We grow into the playful curiosity inside of us all and build confidence through guided plant care. We want to replace mindless commerce with mindful play in radical green spaces that inspire contemplation, creation, and communal experiences. We use plants to stimulate the senses and prompt new ideas for the future change. Get curious among the urban jungle in our experiential platform natura GreenTech. Attend immersive events that incorporate art, music, and multi-sensory experiences to deepen your understanding of plants and community.
HEAL: We don’t buy into throwaway culture, we believe that plants are living, breathing creatures that help us reflect and reconnect with our ecosystems. Get a little messy in Horti’s online journal where you can discover the healing magic of plants. Stay present in your journey with Horticultulture on ecological, philosophical and spiritual inquiry.
HOPE grows wherever plants and humans can flourish side by side. We pledge to work with sustainable growers and small businesses to reduce our ecological footprint. During Covid lockdowns, we were sending hope in the form of houseplants through our Care 4 Your Plant program. We believe that plant care is for everyone, especially for queer and low-income people.